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KPIs for Media and Publishing

Watch time through recommendation

  • Definition: Time spent watching videos as a result of recommendations (i.e. the user watched a video in 24 hours after she clicked on it in a recommendation widget).
  • Note: Watch time through recommendation is a useful KPI to compare the performance of two or more recommendation engines or for internal A/B testing.
  • Measurement unit: Time - seconds

Average watch time per user

  • Description: The total time spent watching videos divided by the number of users.
  • Note: The average watch time per user is one of the most important KPIs in the video streaming sector, reflecting the level of user engagement.
  • Measurement unit: Time - seconds